Public Relations

Developing a communication strategy:
  • Analysis of the initial situation and the assigned targets;
  • Development of a PR- concept and strategic communications planning;
  • Implementation of the communication strategy, transforming it into text, picture, event…;
  • Evaluation of the results achieved;
Working with the media:
  • Press releases, media monitoring, in- house newsletter, presentations etc.;
  • Organization of press conferences, seminars, briefings, press cocktails, business meetings, exhibitions, workshops;
  • Publishing articles in major media outlets;
  • Speech- writing and consulting services;
  • Production of radio and TV commercials;
  • Creative writing;
  • Image brochures, calendars, posters;
Corporate Communications:
  • Corporate design, corporate logo, corporate website;
  • Corporate messages and slogans;
  • Corporate social responsibility;
Event Management:
  • Special events, concerts, competitions, exhibitions, parties, happenings, anniversaries, and other public events;
Crisis Communications:
  • Risk analysis;
  • Development and implementation of an anti- crisis plan;
Image Campaigns:
  • A well- structured and successfully implemented image campaign will build awareness of your company’s name and will make customers trust your brand even more;
Brand and product PR:
  • New brand launch/promotion;
  • Brand reset;
In- house PR:
  • Managing the communication flow between the company management and the employees;
Sponsorship:
  • A modern and effective communication tool which allows the direct focusing on the brand or the product, through immediate and spontaneous contact between the brand and the target groups. The sponsorship aims to increase brand awareness and build a positive corporate image in public space;
Online communications:
  • Creation and maintenance of your own corporate website, Facebook business page, or other social networks;
Media Monitoring:
  • Follow- up in leading print and electronic media of specific, customer- defined topics from different spheres of political, economic, cultural and social life. Media monitoring is a method which gives a clear indication of how your company is positioned in public space.

Consulting

Management consulting:
  • Legal advising;
  • Accounting consultancy;
  • Staff trainings;
  • Corporate security;
Bilateral economic, political and cultural consultations:
  • Consultation on foreign- invested projects;
  • Economic analysis of municipalities and regions in Bulgaria;
  • Coordination of business visits;
  • Organization of conferences and seminars, covering topics such as the economic, cultural and educational cooperation between Bulgaria and other countries;
  • Bilateral cooperations in culture and education: literary readings, exhibitions, partnerships between schools and kindergartens, etc.;